Engagement Margin Model: Where AI Efficiency Lands | Maybank Advisors
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Engagement Margin Model

Set your numbers and see where AI-assisted delivery could land in fee, cost, margin and capacity. The question is not only whether delivery gets faster. It is who keeps the value once it does.

Your engagement

Start with one engagement type you sell repeatedly.

Salary plus overhead, not the rate you charge.

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Use your own assumption. The model is illustrative and deliberately simple; do not treat a default percentage as a Maybank benchmark.

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This is the decision. Hourly billing sets it near 100% by default, whether you intended that or not.

Result per engagement

Illustrative model

Illustrative model — your engagement will differ. The model does not include ramp cost, tooling spend or additional review overhead. Those belong in a properly scoped assessment.

Hours removed

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Passed to the client

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— Enter an engagement fee to see the result.

Margin today

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Margin after

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Fee after adjustment

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Delivery hours after

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Value kept by the firm

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Value given to the client

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Hours freed for other work

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What this means

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Across your book

Annual margin change

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Annual hours freed

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The model tells you the size of the opportunity. It does not decide how to capture it. That is a fee, scope and capacity decision.

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