RazorSync is a top-rated SaaS field service software that helps businesses manage their remote team, customers and internal operations with effective digital tools.
RazorSync engaged Maybank Advisors to collaborate with Pyxl, Maybank’s digital marketing partner, to develop new processes to generate greater revenue and reduce inefficiencies. Brian Winter, CEO and founder of Maybank Advisors, acted as a collaborative partner and extension of RazorSync’s leadership team to create and execute a successful digital strategy designed to drive year-over-year growth.
Celero Commerce, a leading merchant solutions provider, recently acquired RazorSync. Celero’s Chief Marketing Officer and RazorSync’s CEO were seeking a partner to assess how they were currently conducting digital marketing at RazorSync and provide recommendations that would deliver their desired growth.
Maybank evaluated the 2020 RazorSync marketing strategy and KPI results to identify revenue-generating opportunities and strategies to execute in 2021.
Workshops were conducted to identify annual themes, desired outcomes with aligned key metrics, metric targets and timelines.
Maybank developed an annual sales and marketing strategy that included automating marketing and sales projects and activities to accelerate revenue, reduce churn and test critical assumptions.
A detailed sales and marketing model was created to determine the marketing budget required to achieve RazorSync’s revenue objectives.